Supporting a MedTech scale-up through international expansion and go-to-market

As Nyxoah was scaling up fast, the team needed hands-on marketing expertise, embedded in day-to-day operations.

April-September 2025
Client:
Nyxoah
Sector:
MedTech
mission:
Reinforce the marketing team during international expansion.
medtech marketing

The challenge

As Nyxoah, a Belgian MedTech, was expanding to new international markets, it required the right balance of strategy, bring structure to ongoing work and support local commercial efforts in a fast-moving environment. The context called for hands-on support embedded within the team, with the ability to contribute both strategically and operationally.

what we did

To meet that need, we brought in Coralie, a consultant with the right mix of marketing insight, adaptability and executional strength for this type of environment.

Working several days a week alongside the team, she supported the commercialization effort by helping bring:

  • more structure to the marketing workstream,

  • more clarity across priorities and deliverables,

  • a valuable external perspective,

  • and strong operational follow-through in day-to-day execution.

the results

Sounds Good was able to identify quickly the right profile for the mission. The consultant, was able to integrate quickly into the team and contribute across both strategy and execution from day one.

“Perrine was able to propose very quickly spot-on profiles, available quickly. The consultant selected, Coralie, integrated very quickly into the team and was able to support us effectively during an important phase. Her ability to combine strategic thinking with hands-on execution made a real difference.”
remi renard
Rémi Renard, Chief of Staff at Nyxoah
“Perrine was able to propose very quickly spot-on profiles, available quickly. The consultant selected, Coralie, integrated very quickly into the team and was able to support us effectively during an important phase. Her ability to combine strategic thinking with hands-on execution made a real difference.”
remi renard
Rémi Renard, Chief of Staff at Nyxoah