Healthcare Heroes Hackathon brings together students and healthcare professionals to develop solutions to real-world healthcare challenges.
Healthcare Heroes Hackathon brings together students and healthcare professionals to develop solutions to real-world healthcare challenges.
Healthcare Heroes Hackathon is an initiative that brings together students, healthcare professionals and innovators to develop solutions to real-world challenges in the healthcare sector.
To ensure the success of the event, the organisers needed to attract and secure the participation of motivated students from relevant disciplines such as healthcare, engineering, and business.
The key challenge was not only to reach students through the right channels, but also to convert registrations into actual attendance on the day of the event.
Sounds Good focused on strengthening the student recruitment pipeline and participation rate.
Key actions included:
Activating student-focused channels
Identifying and leveraging communication channels relevant to students (student associations, academic networks, student communities).
Tailoring recruitment messaging
Ensuring the opportunity was clearly framed for students: learning experience, real-life impact, networking with healthcare professionals.
One-to-one engagement with registered participants
Following up with students individually to confirm their participation, answer questions, and reduce drop-offs between registration and attendance.
The approach helped to:
Strengthen the visibility of the event within student communities
Secure subscriptions, with a high number of subscribers
Improve the conversion from registration to actual attendance, by reducing strongly the proportion of no-shows
