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Structuring Altesia’s brand communication as fractional CMO as the company scaled

Communication and marketing in-house support to help establish Altesia’s positioning, build its visibility and support sales growth.

2023-ongoing
  • Brand positioning, Content creation, Content strategy, LinkedIn, SEO, Website
Client:
Altesia
Sector:
B2B (SME) – Finance, Procurement, HR
mission:
Build and implement communication and marketing for a growing SME

The challenge

In 2023, Altesia had already grown a lot, but without any Marketing and communication lead, it was time to clarify positioning and build a strong digital presence to enable and accompany the company growth.

what we did

The collaboration started in 2023 with a brand positioning assignment to establish clear messages and value proposition for the company. As from 2024, building on that work, Perrine Sokal’s role has evolved into a more embedded, in-house role as a fractional CMO, helping progressively structure the communication and marketing function from within.

The work includes:

  • Brand narrative, tone of voice, refreshing the visual identity whilst keeping continuity
  • Website structure, copy and SEO strategy, migration to WordPress
  • LinkedIn strategy, case studies, recruitment narrative
  • Inbound marketing: white papers and lead generation with Hubspot
  • Emailing campaigns

the results

Altesia gained clearer messaging, greater consistency and more effective communication tools to support awareness, credibility and sales conversations.

  • The website was completely overhauled, with content rebuilt and expanded to better support the offering, a migration from Wix to WordPress, and a more professional visual identity.
  • Creation of quality content on LinkedIn, on the website (services, case studies, client testimonials, blog posts, white papers)
  • Impact on digital visibility and website traffic: over 2 years, new users from Organic Search increased by around 41%, while new users from Direct traffic grew by approximately 246%.
  • Over two years, the LinkedIn subscribers basis grew by 67%; engagement rate grew by 46%.
  • Recent Inbound marketing campaigns start generating lead through content and website to support the Business development team
“Perrine has a deep understanding of our business, speaks our language, and operates with a high level of autonomy, driving each topic end-to-end to a final deliverable. She mobilises her network of freelances and external partners when needed. When I entrust her with a project, I know it will be done, and done well. This autonomy, combined with consistently high-quality execution, makes working with her a real relief. As a business owner, this brings a real peace of mind.”
cedric van themsche
Cédric Van Themsche, Partner and founder
“Perrine has a deep understanding of our business, speaks our language, and operates with a high level of autonomy, driving each topic end-to-end to a final deliverable. She mobilises her network of freelances and external partners when needed. When I entrust her with a project, I know it will be done, and done well. This autonomy, combined with consistently high-quality execution, makes working with her a real relief. As a business owner, this brings a real peace of mind.”
cedric van themsche
Cédric Van Themsche, Partner and founder
Altesia website