What we do
Brand positioning & messaging
For brands at a turning point
For organisations growing fast, evolving or repositioning, and needing to clarify their identity, positioning or message.
We work on the strategic foundation: diagnostic, competitive mapping, client or stakeholders interviews, brand platform… We then develop the editorial framework that keeps everything coherent over time and brings the positioning to life.
What you get
- Vision, mission, archetype, values, manifesto
- Tone of voice and key messages
- Personas and customer journey insights
- Competitive positioning maps and territorial analysis
- Action plan to deploy the platform across channels
Typical mission
2 to 4 months
Workshop + interviews + analysis + platform delivery.
Content & storytelling
For brands with something to say — and the discipline to keep saying it well.
Editorial strategy, long-form content, podcasts, thought leadership, executive LinkedIn.
We turn complex topics into clear content and stories, told by a recognisable voice, and honest respect for your audience’s time. We turn expertise into stories that earn attention, and the editorial systems that keep them flowing.
What you get
- Editorial strategy and content calendars
- Long-form: articles, white papers, case studies, scripts
- Podcast concept, production and distribution
- LinkedIn and executive thought leadership
- SEO and AI-search optimisation of content
Typical mission
Deliverable-based or ongoing support
Pharma communications
For complex science or messages that need to land clearly, compliantly and with impact.
For pharma, life-science and medtech teams who need to reach HCPs, patients, payers and internal stakeholders, combining both impact and compliance.
We are fluent in pharma. We translate complex subjects into communications that land, without flattening the substance and keeping compliant. And because we know the internal machinery as well as the science, we do not just write for the process, we also run it: medical-legal review, regulatory sign-off, cross-functional alignment. From content production to programme management.
Communications
- Patient education and disease awareness
- HCP communication: podcasts, articles, expert interviews
- External affairs and reputation work
- Stakeholder education: industry briefings, advocacy materials
- Internal communications, eg. leadership presentations
Project management
- Medical, legal and regulatory review navigation
- Cross-functional coordination across teams
- Patient association partnerships and approvals
Typical mission
From urgent and adhoc needs to ongoing support or Interim management missions in Communication, Public Affairs or Brand management..
Interim marketing management
When you need a marketing brain — embedded.
For B2B SMEs — and other ambitious teams — that need senior marketing or communications leadership, between two hires or during scale-up, when the role does not (yet) justify a full-time CMO.
A fractional marketing manager plugs into your team 1 to 3 days a week: strategy, hands-on execution, freelancer and agency coordination. And if the fit is not right — different sector, language, geography — we source and place a senior manager from our network.
Marketing — pipeline & growth
- Annual marketing plan, channel mix and KPIs
- Digital acquisition: website, SEO/GEO, LinkedIn, email, leads
- Marketing automation, CRM and tracking stack
- Campaign management and reporting
- Freelancer and agency coordination
Communications — brand & influence
- Editorial and content strategy
- Thought leadership: LinkedIn, articles, speaking
- PR, media relations and stakeholder engagement
- Events, webinars and partner activation
- Internal communications and change support
Typical mission
3 to 12 months
1 to 4 days a week, embedded in your team.
How we work
Two ways to plug in.
Every mission lives in one of two modes. Pick the one that fits your moment — we will meet you there.
Project / Agency mode
Brief received. We are on it.
A scoped mission with a clear deliverable: brand platform, pharma launch, content programme, podcast, campaign. When the project needs multiple expertises, we assemble a small bespoke team of senior freelancers — coordinated end-to-end.
Interim management
Embedded marketing or comms leadership.
A fractional marketing manager plugs into your team 1–3 days a week. If the fit is not right — sector, language, geography — we source and place a trusted manager from our network and stay close to the mission.